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TitleDateExcerpt
Pokémon 20th Anniversary Toys: Target, Walmart, Or AmazonTOMY’s Pokémon 20th Anniversary Collection turned 2016 into a year-long event for fans and collectors. Rather than arriving as one large product launch, the…
How Pokémon’s Official Social Media Built Excitement for 2016 PlushThe Pokémon 20th Anniversary Collection turned 2016 into a year-long celebration for fans and collectors. Rather than presenting every item at once, TOMY’s…
The 20th Anniversary Pikachu Plush And Its Collectible Foot PatchTOMY’s 2016 Pokémon 20th Anniversary Collection captured a significant moment in the franchise’s history through toys designed for both play and display. Among…
The sensory character of TOMY’s 2016 Pokémon plush collectionTOMY’s Pokémon 20th Anniversary Collection was designed as a celebration of the franchise’s history, but its appeal is also deeply physical. These…
Why Clip 'n' Carry Poké Balls Belonged on Every BagThe Clip 'n' Carry Poké Ball was designed around a simple idea: Pokémon fans should be able to take a piece of the adventure with them. Rather than remaining…
How TOMY’s 2016 Pokémon Collection Shaped Later Toy LinesTOMY’s Pokémon 20th Anniversary Collection was more than a commemorative assortment. Released throughout 2016, it presented a coordinated program of plush…
A Collector’s Guide To The Entire 2016 TOMY Pokémon Plush SetTOMY’s Pokémon 20th Anniversary Collection turned 2016 into a year-long collecting event. Rather than placing every item on shelves at once, the program used…
Reading the Symbols on Pokémon 20th Anniversary Plush TagsA plush toy tag can look like a small piece of packaging, yet it often contains useful information about authenticity, safety, licensing, and production. For…
How TOMY and Nintendo Built Pokémon’s 20th Anniversary CollectionThe Pokémon 20th Anniversary Collection was designed as a year-long celebration rather than a single product launch. In 2016, TOMY brought together plush…
Inside TOMY’s 20th anniversary holiday gift setTOMY’s Pokémon 20th Anniversary Collection turned a milestone year into a sequence of collectible releases. Rather than presenting one uniform product line,…